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High Technology Services
Eric Viardot
This text provides insights into the evolving role of "service" in high technology companies and shows managers how marketing performance can be improved by designing services that are in line with customer needs and expectations.
198 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 1, 1999 |
| ISBN13 | 9780890066478 |
| Publishers | Artech House Publishers |
| Pages | 198 |
| Dimensions | 156 × 18 × 233 mm · 444 g |
| Language | English |
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