Richard J. Seppala

Roi Power: Selecting the Ideal Work Environment for Maximum Productivity and Profit Richard J. Seppala

There is your business, and then there is your business. What do I mean by that? If somebody asked you what your business was, you would most likely describe it in terms of what you do. You would say that you are a dentist, or a real estate agent, or that you sell widgets online. In other words, your answer would be about whatever service or product you provide that brings you income. Actually the word ?business? has nothing to do with your occupation. Its real meaning relates to ?doing commercially viable and profitable work? (I know, I looked it up in Wikipedia!). Business is not about the type of work that you do, but rather, it is about whether it is making money. I do not mean to downgrade or disparage whatever you do to earn money because it must be something that people want or need, or they would not be paying for it. You are obviously providing value with what you do.