Strategic Marketing - Prof Lawrence J Ring Phd - Books - Good Dog Publishing - 9780990542704 - June 30, 2014
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Prof Lawrence J Ring Phd
Strategic Marketing 1st edition

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An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2014
ISBN13 9780990542704
Publishers Good Dog Publishing
Pages 412
Dimensions 150 × 220 × 10 mm   ·   811 g
Language English  

See all of Prof Lawrence J Ring Phd ( e.g. Paperback Book )