Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination - Ryu, Sunghan (Shanghai Jiao Tong University, China) - Books - Taylor & Francis Ltd - 9781032221212 - April 19, 2024
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Ryu, Sunghan (Shanghai Jiao Tong University, China)
Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination

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Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry in a digestible manner. Readers are supplemented with focused and relevant insights into critical topics with vivid examples from real world case studies.

392 pages, 27 Tables, black and white; 113 Line drawings, black and white; 113 Illustrations, black

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 19, 2024
ISBN13 9781032221212
Publishers Taylor & Francis Ltd
Pages 402
Dimensions 245 × 174 × 26 mm   ·   714 g
Language English  

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