Digital Media and Innovation: Management and Design Strategies in Communication - Media Management and Economics Series - Gershon, Richard A. (Western Michigan University, USA) - Books - Taylor & Francis Ltd - 9781032278469 - March 26, 2024
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Gershon, Richard A. (Western Michigan University, USA)
Digital Media and Innovation: Management and Design Strategies in Communication - Media Management and Economics Series 2nd edition

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This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies.

296 pages, 22 Tables, black and white; 13 Line drawings, black and white; 11 Halftones, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 26, 2024
ISBN13 9781032278469
Publishers Taylor & Francis Ltd
Pages 284
Dimensions 229 × 152 × 20 mm   ·   442 g
Language English  

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