Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+ - Routledge Research in Cultural and Media Studies - Brookey, Robert Alan (Ball State University, USA) - Books - Taylor & Francis Ltd - 9781032428673 - October 7, 2024
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Brookey, Robert Alan (Ball State University, USA)
Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+ - Routledge Research in Cultural and Media Studies

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Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.

140 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 7, 2024
ISBN13 9781032428673
Publishers Taylor & Francis Ltd
Pages 140
Dimensions 234 × 155 × 15 mm   ·   246 g
Language English  

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