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Digital Marketing: Analyzing its Transversal Impact
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Digital Marketing: Analyzing its Transversal Impact
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 21, 2026 |
| ISBN13 | 9781032471846 |
| Publishers | Taylor & Francis Ltd |
| Pages | 294 |
| Dimensions | 150 × 220 × 10 mm · 560 g |
| Editor | Botelho Pires, Paulo (Polytechnic of Porto, Portugal) |
| Editor | Duarte Santos, Jose (Polytechnic of Porto, Portugal) |
| Editor | Veiga Pereira, Ines (Polytechnic of Porto, Portugal) |
