Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment - Mogaji, Emmanuel (University of Greenwich, UK) - Books - Taylor & Francis Ltd - 9781032486031 - October 31, 2023
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Mogaji, Emmanuel (University of Greenwich, UK)
Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment

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Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.

238 pages, 11 Tables, black and white; 9 Line drawings, black and white; 1 Halftones, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2023
ISBN13 9781032486031
Publishers Taylor & Francis Ltd
Pages 238
Dimensions 150 × 220 × 20 mm   ·   620 g
Language English  

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