Strategic Media Planning and Buying: Integration of Traditional and Digital Media - Rathore, Basant (Sr. Vice President at Jagran Group, India) - Books - Taylor & Francis Ltd - 9781032724577 - May 31, 2024
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Rathore, Basant (Sr. Vice President at Jagran Group, India)
Strategic Media Planning and Buying: Integration of Traditional and Digital Media

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This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.

344 pages, 77 Tables, black and white; 65 Line drawings, black and white; 14 Halftones, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 2024
ISBN13 9781032724577
Publishers Taylor & Francis Ltd
Pages 420
Dimensions 234 × 156 × 26 mm   ·   664 g
Language English  

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