Customer Relationship Management in the Digital Age - G. Shainesh - Books - Taylor & Francis Ltd - 9781032844565 - June 12, 2025
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G. Shainesh
Customer Relationship Management in the Digital Age

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Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 12, 2025
ISBN13 9781032844565
Publishers Taylor & Francis Ltd
Pages 238
Dimensions 245 × 173 × 15 mm   ·   440 g
Language English  

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