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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage
266 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 14, 2024 |
| ISBN13 | 9781032924168 |
| Publishers | Taylor & Francis Ltd |
| Pages | 266 |
| Dimensions | 150 × 220 × 10 mm · 490 g |
| Language | English |
| Editor | Hantula, Donald A. (Temple University, USA) |
| Editor | Wells, Victoria K. |
