Conducting Social Marketing Research: A Practical Guide - Lee, Nancy R. (University of Washington, USA) - Books - Taylor & Francis Ltd - 9781032936116 - August 30, 2025
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Lee, Nancy R. (University of Washington, USA)
Conducting Social Marketing Research: A Practical Guide

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High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 30, 2025
ISBN13 9781032936116
Publishers Taylor & Francis Ltd
Pages 134
Dimensions 143 × 222 × 15 mm   ·   278 g
Language English  

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