Media Engagement: Connecting with Audiences in Media Markets - Media Management and Economics Series - - Books - Taylor & Francis Ltd - 9781032955995 - August 24, 2025
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Media Engagement: Connecting with Audiences in Media Markets - Media Management and Economics Series 1st edition

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This book outlines the need for media companies to embrace an audience-centric approach to thrive in today's fiercely competitive global market.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 24, 2025
ISBN13 9781032955995
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 150 × 220 × 20 mm   ·   670 g
Language English  
Editor Kimber, David
Editor Medina, Mercedes

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