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Doing Marketing Research: Alternative Methods for Market Sensing 2nd edition
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Doing Marketing Research: Alternative Methods for Market Sensing
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.
280 pages, 22 Tables, black and white; 18 Line drawings, black and white; 13 Halftones, black and wh
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 31, 2025 |
| ISBN13 | 9781032972275 |
| Publishers | Taylor & Francis Ltd |
| Pages | 250 |
| Dimensions | 177 × 251 × 22 mm · 620 g |
| Language | English |
| Editor | Hancock, Charles |
| Editor | Lawson, Alison (University of Derby, UK) |
