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Richard Wagner: Self-Promotion and the Making of a Brand Vazsonyi, Nicholas (Professor of German and Comparative Literature, University of South Carolina)
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Richard Wagner: Self-Promotion and the Making of a Brand
Vazsonyi, Nicholas (Professor of German and Comparative Literature, University of South Carolina)
This book examines the innovative ways in which Richard Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.
236 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 10, 2012 |
| ISBN13 | 9781107404397 |
| Publishers | Cambridge University Press |
| Pages | 236 |
| Dimensions | 190 × 247 × 15 mm · 440 g |
| Language | English |
