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The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results - Bloomberg Financial Evelyn Ehrlich 2nd edition
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The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results - Bloomberg Financial
Evelyn Ehrlich
Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry.
208 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 16, 2012 |
| ISBN13 | 9781118065716 |
| Publishers | Bloomberg Press |
| Pages | 208 |
| Dimensions | 261 × 186 × 20 mm · 526 g |
| Language | English |
