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Strategic Social Media: From Marketing to Social Change Mahoney, L. Meghan (West Chester University of Pennsylvania, USA)
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Strategic Social Media: From Marketing to Social Change
Mahoney, L. Meghan (West Chester University of Pennsylvania, USA)
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
360 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 21, 2016 |
| ISBN13 | 9781118556849 |
| Publishers | John Wiley and Sons Ltd |
| Pages | 368 |
| Dimensions | 246 × 192 × 17 mm · 612 g |
| Language | English |
