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Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions Campbell, Andrew (Ashridge Strategic Management Centre) 2nd edition
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Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
Campbell, Andrew (Ashridge Strategic Management Centre)
This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.
400 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 10, 2014 |
| ISBN13 | 9781118818374 |
| Publishers | John Wiley & Sons Inc |
| Pages | 400 |
| Dimensions | 160 × 229 × 27 mm · 674 g |
