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Researching Marketing Decisions: The Indian Context Ritu Mehta 1st edition
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Researching Marketing Decisions: The Indian Context
Ritu Mehta
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.
216 pages, 10 Line drawings, black and white; 40 Tables, black and white; 10 Illustrations, black an
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 30, 2019 |
| ISBN13 | 9781138061927 |
| Publishers | Taylor & Francis Ltd |
| Pages | 216 |
| Dimensions | 222 × 147 × 15 mm · 394 g |
| Language | English |
| Editor | Mehta, Ritu (Associate Professor of Marketing, Indian Institute of Management Calcutta, India) |
