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Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability - Innovation and Sustainability in Base of the Pyramid Markets Arnold, Marlen Gabriele (Chemnitz University of Technology, Germany) 1st edition
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Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability - Innovation and Sustainability in Base of the Pyramid Markets
Arnold, Marlen Gabriele (Chemnitz University of Technology, Germany)
This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.
152 pages, 18 Line drawings, black and white; 12 Tables, black and white; 18 Illustrations, black an
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 31, 2021 |
| ISBN13 | 9781138390119 |
| Publishers | Taylor & Francis Ltd |
| Pages | 184 |
| Dimensions | 150 × 220 × 20 mm · 500 g |
| Language | English |
| Editor | Arnold, Marlen Gabriele (Chemnitz University of Technology, Germany) |
| Editor | Gold, Stefan |
| Editor | Muthuri, Judy N. |
| Editor | Rueda, Ximena |
