Marketing Professional Services - Michael Roe - Books - Taylor & Francis Ltd - 9781138440982 - July 28, 2017
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Michael Roe
Marketing Professional Services 1st edition

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A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.

176 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 28, 2017
ISBN13 9781138440982
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 241 × 164 × 15 mm   ·   410 g
Language English  

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