Strategies and Tools for Corporate Blogging - John Cass - Books - Taylor & Francis Ltd - 9781138441156 - June 29, 2017
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John Cass
Strategies and Tools for Corporate Blogging 1st edition

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Provides tools for companies to interact with customers through blogging communities. This book shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies and describes how to optimize blog articles for blog search engines and provides content strategies.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 29, 2017
ISBN13 9781138441156
Publishers Taylor & Francis Ltd
Pages 240
Dimensions 150 × 220 × 20 mm   ·   600 g
Language English  

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