International Luxury Brand Strategy - Lu, Pierre Xiao (Fudan University, China) - Books - Taylor & Francis Ltd - 9781138614833 - November 22, 2021
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Lu, Pierre Xiao (Fudan University, China)
International Luxury Brand Strategy 1st edition

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This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.

272 pages, 20 Line drawings, black and white; 32 Halftones, black and white; 12 Tables, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 22, 2021
ISBN13 9781138614833
Publishers Taylor & Francis Ltd
Pages 242
Dimensions 150 × 220 × 20 mm   ·   390 g
Language English  
Editor Lu, Pierre Xiao (Fudan University, China)

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