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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success L. Flores 1st ed. 2014 edition
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
L. Flores
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
255 pages, XVI, 255 p.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | 2014 |
| ISBN13 | 9781349464883 |
| Publishers | Palgrave Macmillan |
| Pages | 255 |
| Dimensions | 228 × 152 × 26 mm · 392 g |
| Language | English |
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