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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement Julie Atherton 2 Revised edition
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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.
280 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 3, 2023 |
| ISBN13 | 9781398609990 |
| Publishers | Kogan Page Ltd |
| Pages | 296 |
| Dimensions | 233 × 156 × 21 mm · 458 g |
| Language | English |
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