The St. Bernard Principle.: Why Specialists Are the Alpha Dogs in Business. - Paul J Welsh - Books - CreateSpace Independent Publishing Platf - 9781461087311 - April 11, 2011
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Paul J Welsh
The St. Bernard Principle.: Why Specialists Are the Alpha Dogs in Business.

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This book will show you how to identify and promote a specialty. A specialist position will set you apart from your competition and help you grow your business in ways no generalist can. Whether you?re a small to mid-sized business that?s been around for years or an entrepreneur preparing to launch your business, the St. Bernard Principle is worth considering. It?s an opportunity to position your business as a specialist and leave generalists back in the pack.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 11, 2011
ISBN13 9781461087311
Publishers CreateSpace Independent Publishing Platf
Pages 112
Dimensions 152 × 229 × 7 mm   ·   176 g
Language English  

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