Jim Bergstrom

Shangri-la Investing: a Common Sense Approach to Becoming a Better and Happier Investor Jim Bergstrom

Publisher Marketing: Shangri-La Investing meshes behavioral finance, whimsical analogies, actual investment case studies, and a healthy dose of common sense to help you develop the calm mindset needed to succeed over the long term. Among other entertaining concepts, you'll learn: Why it may be smarter to bet on bad football teams to win than good ones What intelligent shoe shopping and intelligent investing have in common Why the owner of an apple stand is more rational than most investors What casino owners can teach us about stacking the odds in our favor After finishing this fun read, you'll emerge with a better understanding of what works in investing and what doesn't. Most of all, you'll have gained the philosophical tools needed to achieve your financial dreams and find your own personal Shangri-La. Praise for Shangri-La Investing: "Shangri-La Investing is required reading. Jim combines real world financial knowledge and experience with a teacher's heart. He has the rare ability to distill complex topics and then present them in a framework that is both accessible to the new investor and insightful for the experienced investor." - Dustin Hunter; Founder & Managing Member of SunRift Capital Partners