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Selling Innovation: a Guide to Structuring a Complete Start-up Revenue Capture Process (Innovation in Action) (Volume 1) Kenneth H Smith 1st edition
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Selling Innovation: a Guide to Structuring a Complete Start-up Revenue Capture Process (Innovation in Action) (Volume 1)
Kenneth H Smith
What would you do without sales? The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential. Selling Innovation is a guide to building a sales process for your start-up, based on the experience of four innovation experts with experience leading dozens of start-up companies.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 3, 2013 |
| ISBN13 | 9781492122357 |
| Publishers | CreateSpace Independent Publishing Platf |
| Pages | 84 |
| Dimensions | 5 × 152 × 229 mm · 122 g |
| Language | English |
| Contributor | Gigi Wang |
| Contributor | John Harthorne |
| Contributor | Jonathan Yarmis |
| Contributor | Patrick Deane |
See all of Kenneth H Smith ( e.g. Paperback Book )