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Developing an Integrated Marketing Plan Eric Stewart Harvey Second edition
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Developing an Integrated Marketing Plan
Eric Stewart Harvey
Introduces students to the fundamentals of integrated marketing communications. It shows readers how to create an effective integrated marketing communications plan that can be used by both marketers and their clients.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 23, 2019 |
| ISBN13 | 9781516520916 |
| Publishers | Cognella, Inc |
| Pages | 144 |
| Dimensions | 203 × 254 × 7 mm · 304 g |
| Language | English |
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