Don Perrine

Technology Entrepreneurs and Intrapreneurs' Handbook: a Roadmap with Directions from Creative Concept to Revenue and Profits Don Perrine

Publisher Marketing: The purpose of this book is to enable entrepreneurs, intrapreneurs, product managers, senior managers and others engaged in the commercialization of technology products and services to think through critical aspects of the commercialization process. Yet, why should anyone care? Technology entrepreneurs have a 1 in 10 chance of success, according to Rory Carroll's article on Silicon Valley published in The Guardian, and corporate intrapreneurs have an even lower success rate. So the reader's reason to care might be simply moving the odds of success in their favor! This book can serve as a: Roadmap of what to expect at each step to commercialization; Source of conceptual information about each step; Plan for high and mid-level actionable detail on each step; Resources recommendation for each step's more detailed understanding and implementation. There are many books that speak to different pieces, each going into great depth and offering valuable insights. However, few if any offer the overview that puts it all together into a complete, common-sense picture. Often technology entrepreneurs and intrapreneurs have technical backgrounds, yet find themselves facing integral roles in the commercialization of a technology. For them, the material in this book should be especially useful. For example, it's worth noting that both my education and career's early stages were weighted heavily towards technology, but then shifted over time to supporting, then managing and leading various aspects of technology businesses. While my career was successful by many measures, I believe that much more could have been achieved had I been able to learn and fully understand earlier many of the points offered in this book. Another intention is that this book can be used as a handbook; that is, it can be either read or accessed for specific topics that may be relevant at any time. It should cause the reader to think about processes and topics they may have overlooked. All of the topics are treated at a fairly high level, deliberately. The reader hopefully will be stimulated to think through what must be done and seek out additional information until satisfied that a reasonable understanding exists and, therefore, the indicated steps to success can then be put in place and executed. Located at both the end of each chapter and in the References and Resources chapter at the end of the book there is a list of books, articles and web sites that can provide the finer detail and background for a deeper understanding."