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Strategic International Marketing: Theory and Practice Leonidas C. Leonidou
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Strategic International Marketing: Theory and Practice
Leonidas C. Leonidou
A strategic, practice-focused guide to international marketing that combines cutting-edge theory with diagnostic tools, helping students turn global complexity into clear marketing decisions.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | January 9, 2027 |
| ISBN13 | 9781529768718 |
| Publishers | SAGE Publications Ltd |
| Pages | 552 |
| Dimensions | 150 × 220 × 20 mm · 858 g (Weight (estimated)) |
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