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Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications Michael Lowenstein
Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
Michael Lowenstein
Over the years, leading companies have entered a period of marketing and operational intersection and convergence. This book covers the important developments in the business community, including customer and brand decision-making and influence; customer behavior measurement; and, big customer data.
154 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 24, 2014 |
| ISBN13 | 9781606498965 |
| Publishers | Business Expert Press |
| Pages | 154 |
| Dimensions | 60 × 91 × 4 mm · 217 g |
| Language | English |
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