Connecting With Consumers Through Effective Personalization and Programmatic Advertising - Carlos Alves-Paulo Madeira-Jorge Remondes - Books - IGI Global - 9781668491461 - January 10, 2024
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Carlos Alves-Paulo Madeira-Jorge Remondes
Connecting With Consumers Through Effective Personalization and Programmatic Advertising

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In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day.

320 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 10, 2024
ISBN13 9781668491461
Publishers IGI Global
Pages 308
Dimensions 150 × 220 × 20 mm   ·   1.05 kg
Language English  
Editor Alves, Carlos
Editor Madeira, Paulo
Editor Remondes, Jorge

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