Brand Experiences: Building Connections in a Digitally Cluttered World - Steve Randazzo - Books - Paiphen Publishing - 9781733874502 - May 14, 2019
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Brand Experiences: Building Connections in a Digitally Cluttered World

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Attention spans are shrinking and now, more than ever, brands need to create meaningful consumer connections to ensure success...but how? Award-winning marketer Steve Randazzo shares how he's used experiential marketing to help companies like Disney, Pepsi, and Anheuser-Bush build brand loyalty while dramatically reducing annual marketing spend.


162 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 14, 2019
ISBN13 9781733874502
Publishers Paiphen Publishing
Pages 168
Dimensions 240 × 161 × 22 mm   ·   403 g
Language English