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Marketing and Design in the Service Sector: Enhancing the Customer Experience Tabari Saloomeh
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Marketing and Design in the Service Sector: Enhancing the Customer Experience
Tabari Saloomeh
Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address customer needs and desires.
248 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 30, 2024 |
| ISBN13 | 9781837972777 |
| Publishers | Emerald Publishing Limited |
| Pages | 216 |
| Dimensions | 238 × 160 × 17 mm · 438 g |
| Editor | Chen, Wei (Sheffield Hallam University, UK) |
| Editor | Kladou, Stella (Hellenic Mediterranean University, Greece) |
| Editor | Tabari, Saloomeh (Cardiff University, UK) |
