Creativity: Innovation 01.04 - Express Exec - Michel Syrett - Books - John Wiley and Sons Ltd - 9781841123189 - April 3, 2002
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Michel Syrett
Creativity: Innovation 01.04 - Express Exec

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Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff. This title features examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks.

118 pages, Ill.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 3, 2002
ISBN13 9781841123189
Publishers John Wiley and Sons Ltd
Pages 118
Dimensions 124 × 175 × 10 mm   ·   122 g

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