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Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport Cody T. Havard 1st ed. 2023 edition
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Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport
Cody T. Havard
Building on the author's Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation.
90 pages, 30 Illustrations, black and white; X, 90 p. 30 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 11, 2023 |
| ISBN13 | 9783031234552 |
| Publishers | Springer International Publishing AG |
| Pages | 120 |
| Dimensions | 150 × 220 × 20 mm · 303 g |
| Language | German |
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