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Designing Luxury Brands: The Art and Science of Creating Game-Changers - Management for Professionals Diana Derval Second Edition 2024 edition
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Designing Luxury Brands: The Art and Science of Creating Game-Changers - Management for Professionals
Diana Derval
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
232 pages, 93 Illustrations, color; 2 Illustrations, black and white; X, 291 p. 99 illus., 97 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 28, 2024 |
| ISBN13 | 9783031540929 |
| Publishers | Springer International Publishing AG |
| Pages | 234 |
| Dimensions | 161 × 242 × 21 mm · 548 g |
| Language | German |
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