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The Research Contributions of Donald R. Lehmann to Marketing, Volume 6: Innovation Diffusion, Strategy, and Marketing Performance - Great Thinkers in Marketing Jacob Goldenberg
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The Research Contributions of Donald R. Lehmann to Marketing, Volume 6: Innovation Diffusion, Strategy, and Marketing Performance - Great Thinkers in Marketing
Jacob Goldenberg
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 3, 2026 |
| ISBN13 | 9783031880780 |
| Publishers | Springer International Publishing AG |
| Pages | 602 |
| Dimensions | 163 × 244 × 39 mm · 1.02 kg |
| Language | English |
| Editor | Goldenberg, Jacob |
| Editor | Gupta, Sunil |
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