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The Evolution of Digital Advertising: From Banners to AI
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The Evolution of Digital Advertising: From Banners to AI
This book explores the evolution of digital advertising in the 21st century and explains how technology is transforming modern marketing strategies. It examines key trends such as video advertising, social media marketing, artificial intelligence in advertising, and changing consumer engagement in the digital marketing landscape.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | December 23, 2026 |
| ISBN13 | 9783032257680 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 295 |
| Dimensions | 150 × 220 × 20 mm · 622 g (Weight (estimated)) |
| Editor | Jayawardena, Nirma Sadamali |
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