Social Media Management: Technologies and Strategies for Creating Business Value - Springer Texts in Business and Economics - Amy Van Looy - Books - Springer International Publishing AG - 9783319219899 - September 24, 2015
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Amy Van Looy
Social Media Management: Technologies and Strategies for Creating Business Value - Springer Texts in Business and Economics 1st ed. 2016 edition

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This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.

250 pages, 69 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 24, 2015
ISBN13 9783319219899
Publishers Springer International Publishing AG
Pages 250
Dimensions 161 × 243 × 22 mm   ·   580 g
Language German  

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