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Marketing Transformation Marketing Practice in an Ever Changing World 1st ed. 2018 edition
Marketing Transformation Marketing Practice in an Ever Changing World
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.
322 pages, 10 Illustrations, color; 2 Illustrations, black and white; XXXI, 322 p. 12 illus., 10 ill
| Media | Books Book |
| Released | November 18, 2017 |
| ISBN13 | 9783319687490 |
| Publishers | Springer International Publishing AG |
| Pages | 322 |
| Dimensions | 150 × 220 × 20 mm · 699 g |
| Language | German |
| Editor | Krey, Nina |
| Editor | Rossi, Patricia |
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