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Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science Softcover reprint of the original 1st ed. 2017 edition
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Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France.
1595 pages, 30 Illustrations, color; 23 Illustrations, black and white; XLIV, 1595 p. 53 illus., 30
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 9, 2018 |
| ISBN13 | 9783319837130 |
| Publishers | Springer International Publishing AG |
| Pages | 1595 |
| Dimensions | 150 × 220 × 10 mm · 2.50 kg |
| Language | German |
| Editor | Rossi, Patricia |
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