Cigdem Demir

Exhibition Design in National Promotion, Graphical Images on Stands: Stands and the Role of Graphical Images on Stands Cigdem Demir

Many countries that want to receive revenues from tourism in order to promote their country to the world and to receive a share from the global tourism market, have focused on national promotions. In international tourism expo settings where national promotion takes place, the goal is to reach a target audience through exhibit stands and graphical images on these stands. Stand exhibits, as an effective means in national promotions, are a bridge between countries and target audiences. Stands and graphical images on stands for ten separate countries are examined in the book. How the differences in promotion can vary from country to country, the methods that different countries use in expressing themselves. The main goal of this work is that by using stands and above stand graphical images as an important means in national promotion is to promote a country using one aspect of that country.