Dealing with consumer uncertainty: Public Relations in the Food Sector - Gesunde Ernahrung Healthy Nutrition - Karin Bergmann - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642076381 - December 15, 2010
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Karin Bergmann
Dealing with consumer uncertainty: Public Relations in the Food Sector - Gesunde Ernahrung Healthy Nutrition Softcover reprint of hardcover 1st ed. 2002 edition

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My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how.

239 pages, 285 black & white illustrations, 64 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 15, 2010
ISBN13 9783642076381
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 220
Dimensions 155 × 235 × 12 mm   ·   340 g
Language German  

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