Measures for Innovating Business Models: An Empirical Study of German SMEs - BestMasters - Oana Buliga - Books - Springer - 9783658055349 - April 9, 2014
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Oana Buliga
Measures for Innovating Business Models: An Empirical Study of German SMEs - BestMasters 2014 edition

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The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models.

74 pages, 26 black & white illustrations, 7 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 9, 2014
ISBN13 9783658055349
Publishers Springer
Pages 74
Dimensions 148 × 210 × 6 mm   ·   127 g
Language English  

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