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Praxis des PR-Managements: Strategien - Instrumente - Anwendung - FOM-Edition Jan Lies 2015 edition
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Praxis des PR-Managements: Strategien - Instrumente - Anwendung - FOM-Edition
Jan Lies
Der Leser dieses Buches erhält nicht nur einen Überblick über PR-Begriffe, PR-Instrumente (Medienarbeit, Krisenkommunikation, Leitbildprozesse etc.) und PR-Strategien (Positionierungsstrategien, Markenstrategie etc.). PR wird damit nicht auf die Kommunikationsarbeit reduziert, sondern reputationsrelevantes Handeln wird einbezogen.
560 pages, black & white illustrations, bibliography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 19, 2015 |
| ISBN13 | 9783658069124 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 560 |
| Dimensions | 168 × 240 × 32 mm · 1.11 kg |
| Language | German |
| Editor | Lies, Jan |
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