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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising - European Advertising Academy 2015 edition
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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising - European Advertising Academy
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.
330 pages, 33 black & white illustrations, biography
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