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Advances in Advertising Research VIII Vesna Zabkar 1st ed. 2017 edition
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Advances in Advertising Research VIII
Vesna Zabkar
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.
293 pages, 38 Illustrations, black and white; XI, 293 p. 38 illus.
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