Advances in Advertising Research Vol VII - - Books - Springer - 9783658215149 - June 15, 2018
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Advances in Advertising Research Vol VII Softcover reprint of the original 1st ed. 2017 edition

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Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).

315 pages, 51 Illustrations, black and white; XI, 315 p. 51 illus.

Media Books     Book
Released June 15, 2018
ISBN13 9783658215149
Publishers Springer
Pages 315
Dimensions 212 × 155 × 23 mm   ·   426 g
Language German  
Editor Christodoulides, George
Editor Eisend, Martin
Editor Stathopoulou, Anastasia

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